Cookie policy
Last updated 11 June 2026
Cookies are small files websites store on your device. Ours is a very short story: we use a couple of optional analytics tools — Google Tag Manager and Vercel Analytics — and they only run if you click Accept on the little card in the corner. Decline it and nothing is loaded, nothing is tracked, and we won't ask again.
What we store
| Name | Type | Purpose | When |
|---|---|---|---|
| em-consent | Local storage | Remembers whether you accepted or declined cookies, so we don't nag you on every visit. | Always (strictly functional) |
| em-theme | Local storage | Remembers your light/dark theme choice. | Only if you use the theme toggle |
| Google Tag Manager & Analytics cookies | Cookies | Anonymous usage statistics — pages viewed, device type, rough location. Helps us understand what's working. | Only after you click Accept |
| Vercel Analytics | Cookieless | Privacy-friendly page-view statistics from our host, Vercel. Uses no cookies and collects no personal data. | Only after you click Accept |
Change your mind
You can change your choice at any time. Clicking the button below clears your saved choice and reopens the consent card:
You can also clear cookies and site data through your browser settings. Already-set Google cookies can be removed the same way.
More detail
For how Google handles data, see Google's cookie documentation. For everything else, our privacy policy has you covered, or email hello@empiremoo.co.uk.